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English soccer club Southampton FC becomes latest club to utilise cryptocurrency to create a new VIP fan engagement experience for its supporters. To achieve this goal, Southampton has signed on with Sportsbet.io, which is owned by the Coingaming Group.
As part of their club partnerships with Southampton FC, cryptocurrency sportsbook Sportsbet.io have created a new VIP experience that uses virtual reality (VR) technology to recreate the magic of matchday, at home. Viewers can now watch full 360° videos of exclusive football content straight from their mobile devices, as a part of the innovative new initiative.
Furthermore, influencers who participate in the scheme will be provided with a Bitcoin value to invest in building a unique VIP experience, such as front-row seats at the training ground or a stadium tour with a club legend.
Tim Heath, Founder of the Coingaming Group, said:
“We think cryptocurrency has a big future in football and we’re right behind it. Alongside fan experiences like this, we’ve just seen the first Bitcoin transfer take place where a footballer was purchased using cryptocurrency and signed for DUX Internacional de Madrid, and earlier this year NFL pro footballer Russell Okung said he’s getting his salary in Bitcoin. We’re likely to see more of the same – from clubs finding new ways to engage with fans on a match day to the way business is done at the top of the game.”
Southampton Football Club’s Chief Commercial Officer, David Thomas, commented:
“As a club our digital approach has always looked to redefine the content status-quo and we were excited at the shared values between ourselves and the Sportsbet.io team. The work that is currently ongoing is a pleasure to be involved with and we want to ensure as many of our fans are experiencing that St Mary’s nostalgia as possible. We cannot wait for the full return of our fans but in the meantime, Sportsbet.io have found an innovative way to ensure our club and fans can stay connected.”